Product Discovery Phase

N-iX can help you validate your product concept by building a prototype and testing its market viability and usability. Our experts shape the final scope of your solution, validate all assumptions from different perspectives: Business Analysis, UX, and IT Architecture, and produce the deliverables required for successful project kick-off.

Test if your future product is viable, feasible, and usable

During the discovery phase, a team of dedicated N-iX experts shape the final scope of your solution. It is based on the coordinated goals of different business stakeholders, the user journey map, and market research. Also, the team validates all assumptions and hypotheses from different perspectives: Business Analysis, UX, and IT Architecture. Furthermore, it produces all the deliverables required to efficiently kick off the implementation phase.

Why you need Product Discovery

Reduced development costs
Architecture tailored to business objectives
Preliminary solution roadmap
Defined business needs, goals, and metrics
Efficient resource management
Minimized risks
When you need a Discovery Phase
  • Building a product from scratch.

A Discovery Phase helps you to get an understanding of what to start with, what the risks are, how to align your business goals with specific user needs and create optimal experiences to meet them.

  • Extending an existing complex system.

A discovery will help you understand the current state of the system, define the scope for transformation, outline potential bottlenecks and risks, and find ways to address them.

Test your product concept, optimize costs, and mitigate risks
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How Product Discovery works

An average Discovery Phase lasts for three weeks. However, its duration can vary depending on your needs from one to four weeks. During this time, a team of dedicated N-iX specialists (the Solution Group) collect all the project artifacts and produce the deliverables that you need to transition to the implementation phase.

Week 1

The Business Analysis and the UX expert collaborate on eliciting and validating the requirements. The UX expert performs the user research and competition analysis. The BA expert is working on the main system flows that will frame the product. Other Solution Group Experts may also be involved in the processes.

Week 2

When all the requirements are validated, the UX expert produces user screen flows and builds a prototype. Meanwhile, the Solution Architect and the Technology expert define the most suitable architecture for the solution and create Architecture Documentation. Also, they choose the most appropriate technology stack and define a CI/CD pipeline. Those activities can take place during the first and third week as well if required.

Week 3

The Solution Group generates a backlog with the tasks ready for implementation, a Work Breakdown Structure, and a Project Roadmap which defines key milestones and shows how short-term efforts will help to achieve strategic business goals.


  • Final product vision
  • Backlog
  • Roadmap
  • Prototype or wireframes
  • Screen flows
  • Style guide
  • Architecture documentation
  • Tech stack identification
  • CI/CD pipeline
Project Plan
  • Time and cost estimates
  • Team composition
  • Project roadmap

It models the user interaction with the future product and enables testing its usability and viability.

Architecture documentation

A cost-effective way to mitigate substantial risks. With a set of architectural views, it gives early confidence in accomplishing system-related business goals.

CI/CD Pipeline

As a backbone of the system development, a CI/CD pipeline covers the system deployment infrastructure view and outlines the way how the software delivery steps will be automated so that development starts and continues in a proper way.

Project Roadmap

The document which defines key milestones and shows how short-term efforts will help to achieve strategic business goals.

The team behind effective Product Discovery

A Discovery Phase at N-iX is performed by a team of dedicated specialists (the Solution Group). The team comprises the Solution Architect (the Head of the Solution Group), the UX expert, the Business Analysis expert, and the Technology expert (a Solution Group Associate). However, when additional expertise is needed, other experienced N-iX professionals are engaged in the process.

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