The interactive charity project "FISHKOGRAI" launched by FISHKA, a loyalty program initiated by the leading fuel retailer OKKO, and developed in partnership with N-iX, a global software solutions and engineering services company, aims to collect UAH 30 million for the Unbroken rehabilitation center.
Leveraging innovative gamification, the engineering teams of FISHKA & N-iX turned the donation process into an interactive game. After making a purchase within the FISHKA partner program network, users can play a game in the FISHKA app and earn donations for the charity.
“We are proud to be a partner of this charity project as it aligns with our mission to make a positive impact through technology and innovation. This interactive charity is a prime example of fruitful cooperation for the better,” shares Sviatoslav Kavetskyi, Director of Industry Affairs at N-iX.
“We are grateful to everyone who has already joined our charitable project and contributed to the Unbroken rehabilitation center. Thanks to the compassion of our clients, in just a month and a half since the project's launch, we have covered 50% of the required amount. Ahead of us is another UAH 15 million, but I am confident that we will handle it quickly. After all, many people are relying on our assistance," comments Olga Semchuk, Head of the FISHKA Loyalty Program.
About OKKO and Fishka
OKKO, part of the Galnaftogaz company, leads a comprehensive network that includes the sale of goods through shops at filling stations, wholesale and retail petroleum product sales, and services encompassing fuel quality testing, petroleum product storage, and transportation.
Fishka, a loyalty program launched by OKKO, unites more than 25 partners and 8 million customers who make benefits of their everyday purchases with the Fishka card.