Software Development Partnership with PrettyLittleThing - a Leading Fashion Retailer in the UK

PrettyLittleThing is a fast-growing fashion retailer operating in the UK, the US, Irish, Australian, and French markets.

PrettyLittleThing is an online shopping portal for women owned by Boohoo Group that offers affordable on-trend clothing, shoes, and accessories. Started as an accessory only brand, the company has grown to a large fashion marketplace whose style pieces are popular among women all over the world including celebrities. In 2016, the brand partnered with ASOS and with Lipsy selling styles on their website and through multinational retailer Next.

Partnership overview

PrettyLittleThing needed a software development partner with experience in e-commerce development to boost their engineering capabilities. They looked for a company with an Agile mindset that would provide efficient and quick iterative software development. So PrettyLittleThing partnered with N-iX to speed up its software development lifecycle.

N-iX has set up a strong dedicated development team with wide expertise in PHP, JavaScript, and other technologies necessary for successful product delivery. Our team consists of several back-end software developers, a team lead, a QA specialist, and a project manager. Together with the client’s team and other distributed teams, we collaborate on the back-end of the website.

In particular, our tech experts have developed custom functionality for Akeneo, a system that simplifies product information management. We have developed several custom pages on Akeneo that help the procurement team manage and automate product сreation with different attributes. Besides, we cooperate with the client’s team on building shipment, order return, and re-order functionality implemented with the help of AWS Lambda. The scope of our services also comprises manual testing, which includes both iterative and regression testing.

United Kingdom
Retail Fashion, E-commerce
Partnership period
April 2018 - present
PHP Symfony 3.4; Laravel; MySQL 5.7; DynamoDB‎; Apache 2.4; Node.js 8; jQuery; Backbone.js; Vue.js; Docker; PHPUnit; Amazon SQS; Amazon S3; Amazon SNS; Amazon Elastic Search; Amazon API Gateway; Amazon Lambda

Product overview is an online store for women aged 14-24. The website processes thousands of orders every minute. Shopping on the website can be done by the category or the keyword. There are more than 30,000 products uploaded in the catalogue for shoppers to choose from.


The payment can be done by using Paypal, Worldpay, or Afterpay. Once an order has been placed, a confirmation email is sent, and the warehouse team starts working on it. Also, the website provides next day and express shipping options. After the purchase, you can track the order using a reference number.

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