Executive summary

Client background

Our client is a media group based in Switzerland that operates in 15+ countries around the world. The company has a long and rich history, and over 7,000 employees on staff. It has a broad media portfolio of print and digital publications, TV, and radio channels, online marketplaces, and e-commerce platforms.

Business challenge

Our client wanted to become more effective at identifying relevant and trending topics to grow the popularity of their news platform.

Value delivered

N-iX has developed a cloud-based solution that allows our client to analyze competitor content, identify used keywords and stay on top of the latest trends.

This solution helps the client present their audience with the most relevant and engaging content, resulting in an increase in visits to their news platform.

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150+
years on the market
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15+
markets served
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130+
owned subsidiaries
Location:
Switzerland, Zurich
Partnership period:
November 2019 - present
Team size:
6
Team location:
Ukraine, Lviv
Technologies:
Amazon Elastic Search; Amazon API Gateway; Amazon Lambda, Amazon Kinesis; Amazon CloudFormation
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Cloud-based
analytics solution from scratch
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Amazon S3
for storing parsed articles
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Amazon API Gateway
for customer system access

Success story in detail

Business challenge: acquiring effective tools for analyzing competitor content

As a large media group, our client has an online platform that covers news worldwide. In order to grow its popularity and publish trending content as soon as it becomes relevant, our client required effective analytical tools that would allow them to monitor topics that were only partially covered or not presented by their own platform as compared to the competing news outlets. They would then use this information to make corresponding tweaks to present more relevant content to their audience.

News platform
Implementation: Utilizing AWS to build a content monitoring solution from the ground up

Our team has helped the client develop a brand-new solution for analyzing competitors' content and capturing trending topics on the basis of defined hours. After assessing the customer’s needs, our team chose AWS to build this solution as it offers the highest standard of security and provides the best tools for achieving set goals.

The solution uses parsers of competitors' sites that were developed by our team to select new topics and upload the source on Amazon. It then reads the source, identifies keywords in articles, and groups trending topics. We have implemented Amazon API Gateway to allow our client to access the customer system and choose the type of searched topic. After that, the data is transmitted to ElasticSearch, from where it is enriched with statistics.

We have also implemented Amazon S3 and AWS Lambda. The first allows storing parsed articles from competitors while the second makes it possible to determine when a new article would come into the Amazon S3 bucket. The solution uses Amazon SQS to record a queue of articles that have been processed with a cloud enricher, and makes queries from Amazon API Gateway to Amazon ElasticSearch.

Also, our team has used AWS CloudFormation, where we described the desired resources and their dependencies to launch and configure them together as a stack. We have implemented CloudWatch to track metrics and have used Amazon SNS to receive notifications when a new article has entered the bucket.

Mobile browsing
Value delivered by N-iX: Analyzing competitor content and identifying trends

By utilizing various Amazon Web Services, we have developed a brand-new topic monitoring solution for website content analysis. Easy and user-friendly service allows the client to view popular topics in the competitors’ resources and make corresponding tweaks to present more relevant content to the audience. The new solution brings several substantial benefits to our client:

  • Helps grow their news platform audience by presenting relevant and engaging content;
  • Allows implementation of effective market and competitor analysis to identify trending topics;
  • Enables the client to quickly adapt to changes in trends, raising their flexibility.
Check
150+
years on the market
Check
15+
markets served
Check
130+
owned subsidiaries
Location:
Switzerland, Zurich
Partnership period:
November 2019 - present
Team size:
6
Team location:
Ukraine, Lviv
Technologies:
Amazon Elastic Search; Amazon API Gateway; Amazon Lambda, Amazon Kinesis; Amazon CloudFormation
Check
Cloud-based
analytics solution from scratch
Check
Amazon S3
for storing parsed articles
Check
Amazon API Gateway
for customer system access
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