How a global technology leader attracted more customers with AI-powered product recommendations

The client aimed to expand their customer reach by introducing additional features into their platform (marketplace) to make the user experience smoother and more engaging.

Additionally, the client wanted to streamline asset moderation, which was performed by their subsidiaries with the help of different tools. They aimed to make the process faster and more consistent. What's more, they wanted to add the ability to allocate and sell assets, which were moderated by subsidiaries, themselves.

N-iX helped the client enhance the user experience of their global marketplace by implementing recommendations powered by generative AI. We integrated this feature into the Cart page to make it easier for users to find more relevant products.

Furthermore, we enhanced the platform’s search feature by adding the ability to display search results in multiple categories, such as images, videos, assets produced by generative AI, popular content in the user’s region, etc. Our engineers also leveraged lazy loading and GraphQL requests to optimize the platform’s performance.

Finally, we implemented a single Asset moderation tool that enables the client’s subsidiaries to simultaneously review photos and videos and approve them if they are eligible for sale.

• Increased annual sales by attracting more customers with new features like AI-powered recommendations that improved the user experience on the client’s global marketplace;
• Enhanced user experience even further by improving the performance of the platform, modernizing the Cart page, and expanding search capabilities;
• Streamlined allocating and selling assets with a new Asset moderation tool, which also positively reflected the sales levels.