South Korean company Snow Pixel wished to create AR mobile game based on a franchise praised by millions, Transformers. The game which would allow gamers around the globe to take part in the eternal confrontation between Autobots and Decepticons. N-iX Game & VR Studio acquainted with Snow Pixel during GDC18 and after communication period they entrusted to us art production for their upcoming game.

South Korea, Seoul
Augmented reality
June 2018 - September 2018
Photoshop, 3ds Max
Game development, Modeling, Art creation
Concept art production based on G1 Transformers
Creation of compelling 3D game art
Character animations creation
Development of production pipeline
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Snow Pixel wanted to create an AR mobile game based on G1 Transformers franchise. The game uses the player’s mobile device GPS to add interactive objects, such as transformer disguised as a nearby vehicle, in proximity to the player’s real-world location.

The Client asked N-iX Game & VR to design, model and animate characters for their game, leaning on classic and recognisable design but with a modern flavour, to make “old” transformers more eye-appealing to a younger audience.

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At first, our studio had to finalize the concept art with Snow Pixel by providing a draft version of each character to the Client and start the modelling process only after its approval. But as cooperation continued, N-iX team started to understand the Client’s preferences better and better which allowed us to establish a powerful pipeline and shrink the discussion period to its minimum.

All members of our team worked as one to think through every detail of transformers appearance and how the transformation to alternate mode will affect them. Our dedicated artists tried to convey through animation the nature of each individual character whether it is honourable Autobot or traitorous Decepticon. In the end, our team came up with a large number of high-quality models and unique animations delivered ahead of schedule.

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Value Delivered

For upcoming mobile AR game, N-iX Game & VR Studio has developed its own unique design of transformers based on the 1st generation of the franchise and the client’s preferences. Our 3D artists and animators have done an excellent job by modeling and animating the iconic characters and delivering needed content ahead of schedule. Snow Pixel praised upon the amount of time and quality of accomplished work.


Let’s discuss your objectives and outline possible solutions. N-iX experts will help you navigate through the exciting VR domain and identify the right deliverables for the project. We follow iterative approach to ensure you get the highest value on every stage of production.

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