The quick technology advance dictates new standards and offers unique opportunities for product promotion. To drive additional attention to their new product the world-known cigarette brand, Dunhill partnered with N-iX Game & VR Studio to create an advertisement AR application for mobile devices.

London, England
May 2016 – August 2016
Maya, Unity, Vuforia
Modeling, VR, UI/UX Development
Distinctive low-poly city design
Interactive map of New York
UI/UX Production

To drive attention to their new product, Dunhill wanted to create an AR application that would transform a cigarette pack into a digital map of New York City, whenever a user would hover a mobile device over the pack. The map should provide a user with a bird-eye view of the city and contain places of interest and interactive objects, that include information on the product and interesting facts about the city itself.

N-iX Game & VR Studio had a great deal of experience in AR application production which made us a reliable partner for this project.


Dunhill had a clear vision on a project and provided N-iX team with all the necessary information.

We divided a New York city into four regions with several places in each. Using Maya, our 3D artists modeled each building in the low-poly style to imitate paper.

Using Unity N-iX team implemented “unwrapping” animation to the application. When a user focuses a camera of a mobile device on the cigarette pack, it unwraps like a gift, forming a canvas for a digital city to rise from.

To make the AR experience more interactive, our team placed interactive crush-capsules in each region, which reveal interesting facts about NYC.

Additionally, our team created a simple and consistent interface for Dunhill advertising AR application.

Value Delivered

N-iX Game & VR Studio modeled, animated and implemented the digital map of New York City into an augmented reality environment. Our team managed to satisfy the Client’s need for this project by delivering a high-quality advertisement AR application.

Let’s immerse the world

Let’s discuss your objectives and outline possible solutions. N-iX experts will help you navigate through the exciting VR domain and identify the right deliverables for the project. We follow iterative approach to ensure you get the highest value on every stage of production.

HI, N-iX!


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