Traditional advertising solutions generally deliver ads before the game begins, or in the game’s menu. Adverty sets up new standards in in-game advertising by placing native ads directly into the gameplay in a non-intrusive contextual and irritation-free manner.
To achieve this result, N-iX Game & VR had to execute the following tasks:
- provide end-to-end development services from solution architecture to implementation, testing, and maintenance;
- build the core of the platform – Unity SDK which integrates the service with Unity-based solutions;
- implement scalable and reliable backend;
- ensure Unity plugins don’t affect clients’ performance;
- develop the Unreal Engine plugin.